Demystifying Spin Sorcery's Monster Growth
There are very few operators in RMG that leverage the Meta advertising platform in the way that Spin Sorcery does
Any given social media user in the US (particularly on Meta), who has an interest in social casino & iGaming, is likely exposed to aggressive advertising from sweepstakes advertisers, seeing 1-2 ad impressions every 10-15 seconds on Facebook or Instagram.
When a lucrative market grows exponentially, social media platforms can become dominated by an increasing number of advertisers who can outbid other verticals, spending aggressively at scale. In this case, sweepstakes is the dominant vertical in Meta ecosystem- a vertical where advertisers can afford to bid more aggressively than any other including e-comm and mobile gaming.
It's crucial for any sweepstakes brand to understand Spin Sorcery’s strategy and how they're outperforming the market to avoid unnecessary competition and improve efficacy: